The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign and its Spanish-language counterpart Toma Leche, has teamed up with Grupo Chespirito to host the 1-year anniversary of "El Chavo del Ocho Day" in Los Angeles on Sept. 8 with month-long celebrations featuring "La Merienda" snack+ milk pairings. Joining Los Angeles, the cities of Fresno and Sacramento will both issue proclamations declaring Sept. 8 to be known as "El Chavo del Ocho Day," with respective announcements planned on Aug. 31 and on Sept. 5.